Name of Practice:
Sherman, Sherman & Briscoe Orthodontics
DDS and MS, University of Missouri–Kansas City
Why He Was Nominated
At Sherman, Sherman & Briscoe, they mean business: Both Shermans hold MBAs, and Dr. Briscoe has a degree in marketing. This helps him run the business wisely and efficiently so he can deliver the best care to patients in this close-knit East Texas community.
Tool He Can't Live Without
His mind and ability to adapt. “When we make a decision, we have to be definitive about it,” he observes, “but we also have to remain flexible with our patients and treatment plans.”
Dr. Briscoe’s daughter Addison was born three months premature, two days after he and wife, Holly, arrived in Longview. Addison’s upper arm fit inside his wedding ring. The couple spent 80 days in the hospital with their daughter — not the way they envisioned meeting the people in their new community. But the experience showed him the locals’ compassion, he says. Addison is now 5 years old, and the Briscoes have turned this challenge into a chance to give back. “I promised every one of the nurses who saved my daughter that they would get free braces,” he says. With another family, the Briscoes also established the KAJ Foundation, which has raised $80,000 for the neonatal care unit at the hospital where Addison was treated.
“Be credible to your community,” Dr. Briscoe says, and good business and other blessings will follow.