Wall Of Fame

By: Ed Kobesky

The strikingly memorable, socially shareable, musically themed reception area at Central Texas Periodontics isn’t the only high note in this award-winning practice’s aesthetic. DR. JONATHAN CALLIA is feeling uneasy. Like most successful doctors who have grown their practices across several locations, he built all five ...

It’s Up to Us

By: Incisal Edge

The future—and present—of women in dentistry has never been brighter. But we all must work hard to consolidate our gains and lay the foundation for further success to come. MOST PEOPLE don’t know the name Elizabeth Cascaden, but they should. Nineteen years ago, she started the annual Women in Dentistry expo, a ...

Pivotal Partner: Our 2025 Dental Assistant of the Year

By: Jerilyn Forsythe

Born in Phoenix before her family moved to the Sacramento area when she was a toddler, Collin Al-Samarrie initially wanted to be a journalist. An unexpected pregnancy at age 19, however, put her community college classes on hold. After her son was born, she says, her focus changed: Life was now about making ends meet, ...

This Will Make You Feel Better About Your Practice’s HR Challenges

By: Incisal Edge

YOU’RE NOT IN THIS ALONE. Most small to midsize dental practices and clinics are fretting over hiring, retention, compensation and day-to-day HR management. What exactly are the biggest challenges for IDPs, and what can you do to make things better? After all, for many it’s a vicious cycle: Overburdened, ...

Vintage VR

By: Larry Cohen

In the 1960s, Colgate leveraged this unique toy’s popularity to help dentists educate patients in eye-popping 3D—while also promoting its Dental Cream with Gardol. COLGATE GAVE DENTISTS these handy gadgets “to help provide increased motivation for patients,” according to the box. Back when most TVs were ...

DSO Do-Over

By: Ed Kobesky

Angela Weber is the president and concept creator of Smilebliss, a franchise-like provider of turnkey orthodontic practices with 30 (and growing) doctor-owned locations. Here’s how she’s reinventing the DSO concept for dentists who value ownership. What’s stoking demand for assistance with opening and building ...

Scenes From A Marriage

By: Larry Cohen

If you believe this old-timey magazine ad, bad breath was the number one threat to wedded bliss—and the only surefire cure was mouthwash. [caption id="attachment_343" align="alignleft" width="295"] LARRY COHEN, Benco Dental’s chairman and chief customer advocate, has over the past half-century collected hundreds ...

Rare Flare

By: Ed Kobesky

The hype is real: Premier’s smartly designed ProFlare articulating prophy angle is creating a buzz in the hygiene community. BY EDWARD KOBESKY. PHOTOGRAPH BY MELISSA DILTZ IT’S UNUSUAL for a new prophy angle to grab our attention, but this one did. Premier’s ProFlare has people talking because it delivers ...

Membership Motivation

By: Incisal Edge

Still not sold on the idea of an in-office membership plan? Here’s why big brands in other industries rely on membership marketing, and how their rationale, implementation and results apply to dentistry. By Sarah Alexander WHAT CAN BE SAID about in-office membership plans that you haven’t already heard? A lot, ...

The (Re)born Identity

By: Incisal Edge

Today’s most talented dental professionals make a mockery of the popular perception of dentists. This year’s 40 Under 40 fizzes with entrepreneurial vigor and clinical excellence. By Rick Cohen and Chuck Cohen THE DENTISTS ON our fourteenth annual 40 Under 40 list (page 22) make an impact in two impor­tant ways. ...
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