Upward Spiral

By: Incisal Edge

Making sure to update your fees regularly, and use that new revenue properly, is a surefire strategy for ensuring continuous practice growth and development. FOR THE MOST PART, dental practices update their fees twice a year, once a year or not at all. I’ve heard many excuses as to why some practices fail to update ...

11th Annual Incisal Edge 40under40 – The most innovative, most interesting, best young dentists in America

By: McKenzie Kupchik

CONGRATULATIONS MIGHT SEEM a little gauche, given the circumstances, but it’s fair to observe that dentistry, broadly speaking, made it through the worst of the pandemic skillfully and in decent economic shape. Our industry has, too, perhaps benefited to some degree from the renewed emphasis—seen throughout the ...

L.A.’s World Champion

By: Kristie Ceruti

Meet mouthguard expert Dr. Ray Padilla, the official dentist for UCLA’s athletic teams— and a modest little basketball franchise known as the Los Angeles Lakers. PATIENTS AT DR. RAY PADILLA’S dental practice in Manhattan Beach, California, certainly recognize that the treatment they receive is excellent. What they ...

Care Pair

By: Incisal Edge

Dental hygiene and whole-body wellness make a perfect couple. HYGIENIST Katti Webb Simpson (above) has long served her rural Maine community via her mobile clinic, On the Go Dental Pro. (The pandemic was just a brief speed bump; once the ADA offered safety guidance, she says, “I was back on the road again.”) Recipient ...

Guiding Light- Oral surgeon, life coach and author Dr. Cathy Hung

By: Kristie Ceruti

Oral surgeon, life coach and author Dr. Cathy Hung works to help women and minorities achieve their professional-dentistry dreams—an act of grace she never had access to when she was starting out. DR. CATHY HUNG faced extraordinary challenges at the outset of her career. The aspiring surgeon had arrived alone in the ...

In Sync

By: Ed Kobesky

How one Florida doctor aced the challenge of creating a solo practice that harmonizes perfectly with her neighborhood’s upscale yet laid-back vibe. WHEN WE LAST caught up with Dr. Mariel Petruk in the fall of 2020, she was approaching the final sta­ges of construction for her first practice, Tarpon River Dental, in ...

A Plan Comes Together

By: Kristie Ceruti

How Benco’s Build Your Brand and Interior Design teams help transform doctors’ initial ideas into eye-popping dental-practice reality. NO DREAM IS ever fully achieved solo; even the most independent-minded among us must rely on others to make wishes into tangible reality. For Dr. Archana Dhawan, that meant entrusting ...

The 34 Percent Solution

By: Ed Kobesky

A new resin enabled Glidewell to boost its throughput by more than a third. Does it deserve a place in your practice? 3D PRINTING TECHNOLOGY is advancing at breakneck speeds. One example is Draft Resin, a new material innovation by Formlabs for printing orthodontic models at higher levels of speed and efficiency without ...

A Porsche Or a Honda?

By: Incisal Edge

Price transparency isn’t coming to dentistry— it’s here. Do you have a strategy for proving your worth? If so, you can make pricing a cornerstone of your brand—without compromising care or profit. IF YOU HAVE to ask, you can’t afford it.” This adage is becoming more relevant than ever throughout health care, ...

Circular Logic

By: Kristie Ceruti

Starting with the simplest possible shape, Dr. Archana Dhawan developed an entire unique practice aesthetic for her new ortho office near Detroit. Benco Dental’s Build Your Brand and Interior Design experts helped hone the doctor’s sensibility into a unified whole. THE CIRCLE, perhaps the most effortlessly pure of all ...
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