Vintage VR

By: Larry Cohen

In the 1960s, Colgate leveraged this unique toy’s popularity to help dentists educate patients in eye-popping 3D—while also promoting its Dental Cream with Gardol. COLGATE GAVE DENTISTS these handy gadgets “to help provide increased motivation for patients,” according to the box. Back when most TVs were ...

DSO Do-Over

By: Ed Kobesky

Angela Weber is the president and concept creator of Smilebliss, a franchise-like provider of turnkey orthodontic practices with 30 (and growing) doctor-owned locations. Here’s how she’s reinventing the DSO concept for dentists who value ownership. What’s stoking demand for assistance with opening and building ...

Wall Of Fame

By: Ed Kobesky

The strikingly memorable, socially shareable, musically themed reception area at Central Texas Periodontics isn’t the only high note in this award-winning practice’s aesthetic. DR. JONATHAN CALLIA is feeling uneasy. Like most successful doctors who have grown their practices across several locations, he built all five ...

This Will Make You Feel Better About Your Practice’s HR Challenges

By: Incisal Edge

YOU’RE NOT IN THIS ALONE. Most small to midsize dental practices and clinics are fretting over hiring, retention, compensation and day-to-day HR management. What exactly are the biggest challenges for IDPs, and what can you do to make things better? After all, for many it’s a vicious cycle: Overburdened, ...

After Hours

By: Incisal Edge

Lots of people have hobbies. But few go as hard as these women—dentists whose drive for perfection doesn’t dwindle after 5 p.m. BY HOWARD GENSLER KELSEY JANE stood on the audition stage of NBC’s long-running hit show America’s Got Talent this sea-son and bashfully told the world that she’s a dentist. Then ...

Pivotal Partner: Our 2025 Dental Assistant of the Year

By: Jerilyn Forsythe

Born in Phoenix before her family moved to the Sacramento area when she was a toddler, Collin Al-Samarrie initially wanted to be a journalist. An unexpected pregnancy at age 19, however, put her community college classes on hold. After her son was born, she says, her focus changed: Life was now about making ends meet, ...

It’s Up to Us

By: Incisal Edge

The future—and present—of women in dentistry has never been brighter. But we all must work hard to consolidate our gains and lay the foundation for further success to come. MOST PEOPLE don’t know the name Elizabeth Cascaden, but they should. Nineteen years ago, she started the annual Women in Dentistry expo, a ...

Help Wanted

By: Incisal Edge

Labor shortages aren’t just affecting hygienists—dental assistants, too, have never been scarcer nationwide. Low pay, low morale and a lack of formal certification standards are contributing to widespread burnout, with big effects on practices’ bottom lines. Is the industry past the point of no return, or can this ...

Good Business

By: Incisal Edge

Philanthropy can be so much more than a series of knee-jerk reactions to individual donation requests. Being mindful of your potential impact—and the tangible benefits to your practice—can make giving much more rewarding. By Sarah Miller, MPA WHEN PEOPLE THINK of philanthropy, they most likely think of donating, ...

First Things First

By: Incisal Edge

It’s a new year, but not too late to look back at your practice’s performance in 2024 and set goals for 2025. Here’s a procrastinator’s guide to getting your KPIs in check. By KAY HUFF, RDA IT’S ALWAYS motivating to prepare for each year well in advance so you’re ready with a fresh plan of attack for ...

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