Lindsay Pross is one of only 17 event professionals in the United States to earn Planner of the Year recognition from Smart Meetings. As Benco Dental’s Events Department Supervisor, Pross (shown on Smart Meetings magazine cover, top left) oversees internal sales trainings, incentive trips, award shows, customer-facing seminars and trade shows for the nation’s largest independent dental distributor.

Smart Meetings’ annual Planner of the Year Awards recognize event professionals who are leading the way with innovative, transformational programming. They are role models and pioneers in the industry, creating value for their companies and elevating the experience for attendees. Read the complete story:

“We’re grateful to have talented, impactful leaders like Lindsay on our team, and deeply proud to see her efforts recognized alongside fellow professionals at innovative companies like Cisco, Autodesk and Sisense.”

Terry J. Barrett, Chief Marketing Officer at Benco Dental
Lindsay Pross, Benco Dental Events Department Supervisor

Pross joined the Benco team in 2014, bringing more than a decade of corporate event planning to her role. Within three years, she was elevated to department head. Pross plans more than 25 events per year for the company, ranging in size from 20 attendees to 900.

About Benco Dental

Benco Dental, headquartered in Northeastern Pennsylvania, is the largest privately-owned dental distributor in the United States, offering a full array of supplies, equipment and services to dentists across the nation.  Founded in 1930 by Benjamin Cohen, the company has remained focused on its unique mission to drive dentistry forward through innovative solutions and caring family culture. Within the past 88 years, the company has grown from a single downtown location to a national network that includes five distribution centers, and three design showrooms, one at the company’s Pa. headquarters, one in Southern California, and one in Texas. Benco, which has been named one of Fortune Best Workplaces in Health Care and Biopharma for the past three years, one of the NAFE Top Companies for Executive Women for the second consecutive year, and Pennsylvania’s Best Places to Work® for 12 of the past 14 years, is proud to feature a highly skilled team of more than 400 professionally trained sales representatives and over 300 factory-trained service technicians. For more information, visit or call 1.800.GO.BENCO.

About Smart Meetings

Smart Meetings is the leading media company and the most trusted resource for meeting professionals. Providing best-in-class service, Smart Meetings publishes cutting-edge meetings content in print and digital magazines, hosts world-class hosted-buyer networking events, provides CEU-accredited webinars and offers myriad digital resources.