Mystery in a Can

By: Larry Cohen

This 1870s tobacco product claimed to cure toothache, neuralgia, scurvy, decay . . . and even whiten teeth. If that sounds counterintuitive, well, it is. [caption id="attachment_343" align="alignleft" width="150"] LARRY COHEN, Benco Dental’s chairman and chief customer advocate, has over the past half-century ...

Social Superstar

By: Incisal Edge

Dr. Tejas Patel, a cosmetic dentist in Austin, Texas, harnesses the power of TikTok to promote his work—and has seen benefits accrue for his patients and his practice alike. IN THE MONTHS prior to the pandemic, Dr. Tejas Patel was already successfully publishing social media videos in support of his eponymous Austin, ...

Game Change

By: Incisal Edge

Marketing for patients is so 2019. Right now, building a bench of great team members is your practice’s biggest marketing challenge—and opportunity. MEDIOCRE patient experiences will undermine your best marketing efforts every time. Even if your practice is fully staffed with A-players today, what about tomorrow? The ...

The 12th Annual 40 under 40

By: McKenzie Kupchik

IT’S AUTUMN, which means it’s once again time for our annual rundown of the country’s top dentists age 40 and under. This year marks a clean dozen: 12 years of the Incisal Edge 40 Under 40. (This means that the older cohort from our inaugural list back in 2011 are now—as they surely don’t need to be reminded—in ...

Inside the mind of the young dentist

By: Ed Kobesky

“I SELL ICE in the winter, I sell fire in hell, I’m a hustler, baby, I’ll sell water to a well.” Jay-Z probably wasn’t thinking about today’s most overachieving dentists when he wrote that. OK, he definitely wasn’t thinking about dentists—but he could’ve been. These noteworthy doctors readily acknowledge ...

WHERE ARE THEY NOW? The ongoing exploits of 40 Under 40 honorees from years past.

By: Incisal Edge

Class of '21 DR. AMANDA SHEEHAN WATERFORD, MICHIGAN Since her appearance in last year’s 40 Under 40, Dr. Sheehan earned a nice laurel, achieving her Diplomate of the American Board of Oral Implantology and Implant Dentistry, making her the first female dentist in Michigan to become board-certified in implantology. ...

Sister Act

By: Incisal Edge

Dr. Morgan Fryer and her older sibling, Dr. Kendra Zappia, run a successful practice in Albany, New York. Here, Dr. Fryer discusses mentoring students, why working moms rock and a certain long-suffering (but ascendant) NFL team. I STARTED behind the scenes at Kendra’s office when I was in college. I was studying ...

Together at Last

By: Incisal Edge

This year’s 40 Under 40 honorees gathered in person for the first time since 2019. IT HAS BEEN a long, tiring, debilitating two-plus years—but the smiles on the faces of these doctors indicate brighter times ahead. For the first time since the spring of 2019, Incisal Edge was able to gather with the 40 Under 40—in ...

Must-Haves

By: Incisal Edge

Do you aspire to be, like the doctors featured in this issue, among the most sought-after practitioners in your region? Here are four things your practice won’t fully thrive without. I HAVE BEEN WITH my husband since he was in dental school, so I’ve seen firsthand how much time, energy, money and sacrifice it takes to ...

Hearts And Minds

By: Incisal Edge

Dentistry has emerged from the pandemic stronger than ever—a point the stellar practitioners in this year’s 40 Under 40 made repeatedly as we sought their insight about the future of our profession. By RICK COHEN AND CHUCK COHEN DO YOU WANT to know where dentistry really stands—and, more importantly, where it’s ...
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