Dental lifestyle magazine published by Benco Dental expands audience, enhances website —

When each issue of a national magazine features award-winning journalists and photographers and internationally acclaimed style directors, all dedicated to creating informative, insightful and compelling content about the dental community’s stalwarts, how does it offer even more to its readers? Team up with a periodical ranked in the top tier of best-read dental magazines for the seventh year in a row. screenshot 2019-01-16 08.18.13Incisal Edge dental lifestyle magazine, published by Benco Dental, and Dentaltown magazine, published by Farran Media, announce a new print distribution collaboration. Beginning with its Winter 2019 edition, Incisal Edge dental lifestyle quarterly magazine’s print edition will reach its current readers — in addition to 116,000 loyal subscribers of Dentaltown — in one package. Dentaltown, which publishes a print edition monthly, will include Incisal Edge in its direct mail distribution package four times each year. “Combining Dentaltown and Incisal Edge is great for readers because it offers two distinct viewpoints on practicing dentistry in one package,” said Terry Barrett, chief marketing officer for Benco Dental and Incisal Edge editor. “Dentaltown is all about real dentistry for real dentists — a highly practical, useful and astute publication that tens of thousands rely on. Incisal Edge is the other side of the coin, a lifestyle publication dedicated to helping dentists and staffs make the most of their work and lives, from the coolest tech and clinical tips to cars, clothing and travel.” Dentaltown magazine began as The Farran Report in 1995 and has been delivering industry-leading content and articles every month to subscribers. Subjects include clinical and nonclinical, marketing and management, in the office and at home. “We are delighted to deliver Incisal Edge magazine to our loyal Dentaltown subscribers and look forward to hearing their feedback,” said Lorie Xelowski, president of Dentaltown and Farran Media. “We believe Incisal Edge will be an exciting addition to what we offer in Dentaltown magazine.” Incisal Edge launched in 1997 and has become the premier lifestyle publication for engaged, highly motivated dentists nationwide. Known for its “40 Under 40” feature that highlights the country’s brightest rising stars, the magazine’s content ranges from “The 32 Most Influential People in Dentistry” and news about the latest techniques, tools, and dental practice design, to the best in travel, automobiles, and timepieces. Screenshot 2019-01-16 08.20.29.pngA Fall 2018 revamp to its digital product,, leads with dynamic visuals and follows with exclusive web content, an improved mobile experience, and a centralized nomination hub for the magazine’s signature awards: “40 Under 40 — America’s Best Young Dentists,” Lucy Hobbs Project Awards for Exemplary Women in Dentistry and the Incisal Edge Design Competition for interior design, architecture and space planning within the dental profession, among others. “The relaunch of was born of a mission: Create a place for the dental community that rewards passion, success, and owning your craft,” said Rachel Pugh, Incisal Edge Editor and Marketing Communications Manager for Benco Dental. “When we redesigned our website, we created what we wished was already out there for dentists — a chance for them to express their authentic personalities and highest levels of success in connection with prestigious events.” Learn more about Incisal Edge at Learn more about Dentaltown at

About Incisal Edge

Knowledge. Success. Life. Those three words, printed on the cover of every issue, guide editorial content for the national’s only dental lifestyle magazine — Incisal Edge. Published by Benco Dental, Incisal Edge celebrates dentists’ achievements both inside the operatory and during their hard-earned downtime. Known for its “40 Under 40” feature that highlights the country’s brightest rising stars, the magazine’s content ranges from “The 32 Most Influential People in Dentistry” and news about the latest techniques, tools, and dental practice designs, to the best in travel, automobiles, and timepieces. Incisal Edge reaches more than 40,000 Benco customers and their staffs; this number continues to grow due to media partnerships and a subscription option. Learn more at  

About Dentaltown is the world’s first and leading interactive online dental community, which offers compelling clinical and practice management discussions through its message boards; unbeatable and affordable education opportunities through online continuing education courses by some of the profession’s leading clinicians and key opinion leaders; unique market prospects through its free classified ads section; timely and important news and feature stories through its online version of Dentaltown magazine, a leading publication in the dental profession; and more. Dental professionals are able to learn and share in all aspects of dentistry, from clinical techniques to staff management practices. is a subsidiary of Farran Media LLC and is located in Phoenix, Arizona, and attributes its success to the members of its vibrant online community. Register for your free, online membership and request your complimentary subscription of Dentaltown magazine at

About Benco Dental

Benco Dental, headquartered in Northeastern Pennsylvania, is the largest privately-owned dental distributor in the United States, offering a full array of supplies, equipment and services to dentists across the nation.  Founded in 1930 by Benjamin Cohen, the company has remained family-owned and focused on its unique mission to “deliver success, smile after smile.” Within the past 88 years, the company has grown from a single downtown location to a national network that includes five distribution centers, and three design showrooms.  Benco, which has been named one of Fortune Best Workplaces in Health Care and Biopharma for the past three years, one of the NAFE Top Companies for Executive Women for the second consecutive year, and Pennsylvania’s Best Places to Work® for 12 of the past 14 years, is proud to feature a highly skilled team of more than 400 professionally trained sales representatives and over 300 factory-trained service technicians. For more information, visit or call 1.800.GO.BENCO.
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